+
Melanie Wong | Jul 24, 201711:43 PM     7

Not often that I can report on a food business's branches in two different countries. The most recent was visits to Joe & the Juice Købmagergade in Copenhagen and the new location on Howard Street in San Francisco's SOMA.

In October 2015, I stumbled into Joe & the Juice Købmagergade thirsty after visiting The Rundetaarn nearby. With menus in English and American-sounding names and graphics, I was surprised to learn that this was a local Danish chain.

The juice bar was fragrant with the scent of fresh squeezed citrus and other fruits. I asked for something less sweet and tending toward savory.

The staffer recommended the two-ounce Ginger Shot. Pressed to order apple juice spiked with fresh ginger root was a bit sweet to bring out all the fruitiness with a strong and biting ginger kick. Just the right afternoon pick-me-up without being too filling.

In May 2017, I met a friend at the new Joe & the Juice at 301 Howard Street in San Francisco. WiFi is strong here and there are plenty of electrical outlets

The clean, modern lines of Danish design were a welcome change from the copycat reclaimed wood look at too many of the City's cafes. Seats are quite comfortable.

I tried the same Ginger Shot. The San Francisco version was less sweet and the ginger much more subdued. It was not nearly as distinctive nor energizing.

I also tried the Spicy Tuna sandwich with tuna, jalapeños, tabasco, tomato and pesto between flatbread.

The sandwich was not particularly spicy. It was also remarkably stingy with so little filling for the price.

Early press accounts for the San Francisco branches have remarked on how physically attractive the staff are. I would concur. But I'd also add that they are poorly trained and the shop has no clear system for placing, paying or picking-up orders at the counter. Customers are confused about how to start and why it takes so long to get their food and beverages.

Joe & The Juicemappointall-storespointall-stores

A Juicer is not a machine - Welcome to the world of JOE & THE JUICE

www.joejuice.com
Want to stay up to date with this post? Sign Up Now ›
1

More from Chowhound

New, Modern Twists on the Most-Searched Classic Thanksgiving Dishes
Recipe Round-Ups

New, Modern Twists on the Most-Searched Classic Thanksgiving Dishes

by Alyssa Jung | If you’re anything like us, Thanksgiving is your day. The chance to stuff yourself with juicy, perfectly...

Slab Pies to Feed a Crowd This Thanksgiving
Recipe Round-Ups

Slab Pies to Feed a Crowd This Thanksgiving

by Jen Wheeler | Whether you're team pumpkin or team pecan, pie is by and large a sure bet for Thanksgiving dessert...

13 Common Cooking Mistakes to Avoid This Thanksgiving
Chowhound Lists

13 Common Cooking Mistakes to Avoid This Thanksgiving

by Emily Payne | Hosting Thanksgiving dinner can be stressful even for seasoned experts. It’s a complex task that takes...

A Keto Diet Approach to Thanksgiving Dinner
Recipe Round-Ups

A Keto Diet Approach to Thanksgiving Dinner

by David Watsky | It may sound like a herculean task but a keto Thanksgiving can be done and done well, leaving your...

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.