I was reading this article the other day
Owner acknowledges Joe Beef's steeper mark-up on low priced wines:
"if the customer is drinking $35 wine I might even go to three times the retail price, or 3.2 times. I will not reward you for being thrifty at Joe Beef"
Also mentions that he will often discount higher priced wines, and this can be negotiated
Was wondering what others thoughts on this was?