Its not often that a food product advertisement genuinely offends me, but a Jell-o ad currently running in Southern Living (November, 2013) has struck a nerve. The issue is Thanksgiving-oriented, and Jell-o put their ad across 2 pages (p 112-113) with the heading, "Anything can go wrong during the holidays. Except these." The "these" are Maple Pumpkin Pie bars that may be foo-proof to make. But the backdrop here is tragic- the "anything can go wrong" is pictured as the room going up in flames- the curtains, the fall wreath over the mantle, a paper greeting of "Give Thanks" draped in front of the burning fireplace. The walls are blackening from the flames and smoke. Disgusting! There are so many homes that do burn up over the holidays for a miriad of reasons. Familes left homeless and injured or worse. Nothing cute or charming about the setting. If family members should be fleeing for their lives, the sweet plate of Maple Pumpkin Pie bars is the last thing they need to be concerned about.
Excuse the rant, but I can't imagine a more inappropiate ad campaign. I could never make or eat a "Maple Pumpkin Pie Bar" without the horrid burning room image going along with it- probably not what the Jell-o ad gurus wanted.