I got to try this stuff this weekend and it's amazing. Surfas is selling it for $60 a pound and the quarter pound I got was worth every penny. The super friendly guy who sliced it for us said that the Cheese Store of Silver Lake and Cheese Store of BH are both selling it as well, but for closer to $90 a pound. I also got the duck hash breakfast sandwich and one of the Vosges chocolate bacon bars. So delicious. I can't say enough about the friendliness of the Surfas employees and the prices relative to a lot of the other sources of gourmet ingredients around town. They also definitely have the best deal on epoisses of any place I've seen in LA.