I'm not sure how long this product has been out on the market, but I saw an ad for it in a flyer for a major drug store chain (name begins with "R" ... I don't think the Chowhound team finds it appropriate for me to be doing the store's marketing campaign here, so I will let you figure out which of the chains is right!), for a full rebate. I had never seen this product before and given the full rebate, I figured it was part of a promotion to motivate customers to try the product. Since this product is very expensive, the full rebate was worth taking the chance on.
The product is called "Bliss."
I saw three different varieties at the store - dark chocolate, cream (or something similar to this indicating a chocolate filling that melts in your mouth more than the other varieties), and milk chocolate.
The packaging was very enticing, suggesting a more upscale product. Each piece inside the package I opened at home was fashionably wrapped, and was of substantial size. The milk chocolate version I bought left me with the impression that it is a more upscale version of the Hershey's Kisses product line. The milk chocolate I had tasted was similar to that of a Kiss but with more of a silky mouth feel. Needless to say, I had more than a few. I was impressed. The product is very expensive, and it looks like it is designed to be an upscale product for an upscale market for an upscale time. I have no reason to think that the chocolate is of significantly higher quality, such as being made from a better cocoa butter. I believe the higher pricing may be due to the packaging and perhaps a slightly better quality than the other chocolates.
But given the incentive (full rebate) to try it this week, it was well worth the price. The price was somewhere near $4 for a 9 oz., package. I don't associate Hershey's with gourmet chocolate, particularly after having had its "Taste of Gold" (or some similar name) chocolate sampler box last year, whose quality was unimpressive to say the least.