General Discussion

Chocolate

Hershey's new chocolate product

Share:

Live your best food life.

Sign up to discover your next favorite restaurant, recipe, or cookbook in the largest community of knowledgeable food enthusiasts.
Sign Up For Free
General Discussion 6

Hershey's new chocolate product

FelafelBoy | Mar 17, 2008 03:01 AM

I'm not sure how long this product has been out on the market, but I saw an ad for it in a flyer for a major drug store chain (name begins with "R" ... I don't think the Chowhound team finds it appropriate for me to be doing the store's marketing campaign here, so I will let you figure out which of the chains is right!), for a full rebate. I had never seen this product before and given the full rebate, I figured it was part of a promotion to motivate customers to try the product. Since this product is very expensive, the full rebate was worth taking the chance on.

The product is called "Bliss."

I saw three different varieties at the store - dark chocolate, cream (or something similar to this indicating a chocolate filling that melts in your mouth more than the other varieties), and milk chocolate.

The packaging was very enticing, suggesting a more upscale product. Each piece inside the package I opened at home was fashionably wrapped, and was of substantial size. The milk chocolate version I bought left me with the impression that it is a more upscale version of the Hershey's Kisses product line. The milk chocolate I had tasted was similar to that of a Kiss but with more of a silky mouth feel. Needless to say, I had more than a few. I was impressed. The product is very expensive, and it looks like it is designed to be an upscale product for an upscale market for an upscale time. I have no reason to think that the chocolate is of significantly higher quality, such as being made from a better cocoa butter. I believe the higher pricing may be due to the packaging and perhaps a slightly better quality than the other chocolates.

But given the incentive (full rebate) to try it this week, it was well worth the price. The price was somewhere near $4 for a 9 oz., package. I don't associate Hershey's with gourmet chocolate, particularly after having had its "Taste of Gold" (or some similar name) chocolate sampler box last year, whose quality was unimpressive to say the least.

Want to stay up to date with this post?

Recommended From Chowhound