Please indulge me here - Now that Americans need a lot fewer calories to get through the day, what kind of single- product substitutions from the typical American diet do you make? For example, I was averse to the idea of using soy milk in my morning coffee: latte with soy milk? isn't that just for vegans or people with severe health problems? But the "original" flavor soy milk actually tastes better in my coffee than 2% milk. It's also much better for me. Another example, I eat american cheese now because I love the horizon organics cheese slices.