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Another GROM gelato hits the trash can


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Another GROM gelato hits the trash can

barberinibee | Aug 11, 2011 02:00 PM

I am not deliberately trying to provoke a fight or spoil memories, but just today I bought another gelato from GROM (melone) and threw it away. I simply do not understand the reputation of this chain.

A few confessions from me:

Gelato is not a big obsession of mine. I only eat it in hot weather, and only if I am starving and know it will be a long time until I see dinner and no other acceptable food is at hand.

Even when I like gelato, I prefer gelato without eggs or dairy, just for the taste.

When I don't like a gelato instantly and immensely, I toss it because I don't want the extra calories.

GROM is not the only famed gelateria whose cone has ended up in the trash after a few bites. But it is the only one that has ended up in the trash, every time. I am glad that the euros I spent supported, in part, organic farmers. But do people really prefer the taste of GROM gelato?

Why did I persist in eating it? Well, I won't anymore, but it is my habit, when a food is very highly praised, for me not to give up if my first impression is that I don't like it. I try a few more samples, a few more flavors. But I have yet to taste a gelato from GROM that isn't a flop.

GROM gelati have an unusual mouth feel. Is that what makes them popular? Or is this intellectual thing that they can verify the purity of the source of every ingredient down to the tiniest crystal of sugar? There are supermarket gelati I think taste better than GROM, and I know a couple of small individual vendors whose gelati shoot the moon compared with GROM.

GROM lovers are more than welcome to defend their choice, without an argument from me. But I'm posting this because of the possibility of an "Emperor-has-no-clothes" phenomenon. Are there possibly others who ate GROM gelato and thought: "Why?"

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