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Wine 26

Great restaurant wine pricing concept

Midlife | Dec 5, 201306:13 PM

Last night my wife and some if her girlfriends tried out a local restaurant called Bru, in Lake Forest, CA. She said the food was very good and the value equally good, but was most impressed by their wine pricing formula. There have been many topics here about restaurant wine pricing, so I thought I'd share.

Bru prices all their wines at standard retail (I'm familiar enough to say they're very close to local non-discount pricing) PLUS a flat $10 corkage fee. The list could be a lot better, but it's decent enough...... and offers great value. Only thing is you need to steer clear of the lowest prices to enjoy the value.

It'd be interesting to see if their sales are greater than the standard 2x+ retail formula. I think we've found a new spot on our 'regular' list.

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