A business School friend of mine were discussing -only half seriously - the possiblity of starting a donut shop. We both consider ourselves to be chowhounds and we're not crazy with the selection and quality in our area, which consists of Dunkin' Donuts or Supermarket Krispy Kremes. There are no other good donut shops in our area (Mount Laurel, NJ).
My question is what makes a really great donut (or donut shop)? What flavors (any unique flavors), textures shops do you like? I seem to love the huge rectangular jelly donuts that I used to get in Brooklyn.
If anything maybe this will turn out to be a hald decent thread.