Niman Ranch beef and pork products are carried in Atlanta by Harry's Farmers Market's (for you Northsiders) AND at Harry's in a Hurry for us intowners!! I saw their name on the Niman website and just asked at the HiaH on Roswell and it's called Premium Gold. About $7-8/pound more expensive than their "regular" beef (which still looks good).
I do not work for HFM or HIAH. Only a customer. I have not yet purchased it, but plan on doing so soon (maybe Sunday). If so, I'll let you know.