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Grand Opening of the Waltham Market Basket

PinchOfSalt | Nov 29, 201412:10 PM

Market Basket opened a new store in Waltham today. Artie T was there!

The storefront architecture is a departure from recent stores such as Burlington and Chelsea

Artie T was mobbed with well-wishers among the staff (customers too).

Sometimes it seemed as if every senior manager in Market Basket was there. Lots and lots of people in suits were in the aisles, observing.

Demoulas Market Basket signs: Welcome Home and Thank You

The store interior layout is similar to the one in Burlington, except it is flipped right-to-left and there are a few more organic and/or upscale items scattered around. (One of the associates told me that they checked out Russo's and took that as a cue for Italian items, including getting some imported pasta from one of their distributors.) Also, in the back of the store there is a small food demo area and a butcher counter has been added. Two of the signs in the front windows make me wonder if Artie T is bringing back "Demoulas" to the Market Basket logo and brand.

Russo's,
Market Basket
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