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Gifford's Ice Cream: "72% Chocolate Chip" WHAT HAPPENED?!

beauxgoris | Oct 24, 2009 02:10 PM

I've always loved Gifford's ice cream, but the stand out flavor for me was their "72% Chocolate Chip". It was a pitch black dark chocolate ice cream with huge chunks of dark chocolate in it. It was a standard in our house and we got several other people hooked on it as well. This summer I purchased a pint from Rodman's and when I got home and opened it I noticed right away something was different: the ice cream was now more of a mocha color (though still chocolate) and the chips were teeny tiny specks of regular chocolate now. I had hoped it was a one time mislabeling mistake so I purchased two more pints in the coming months: both from Whole Foods locations. Again same issue. It just wasn't the same ice cream. I asked my friends who were also addicted and they had experienced the same thing and were also confused about what had happened to Gifford's *best* ice cream flavor. So have others noticed this change in their "72% Chocolate Chip" flavor or in their other flavors. What on earth happened?!

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