Gelaterias in Italy can be wonderful, but vary in quality. Look at the colors: a pale frutta di bosca denotes a lack of content, a bright pink strawberry reveals artificial coloring, which usually means a lack of fresh fruit. Here is a small sampling:
In Lucca, at Piazza San Michele, Turandot's strong fresh frutta di bosca easily beat their artificial neighbor and the watery Santini.
Grom, a chain gelateria which uses organic ingredients, had wonderful rich chocolate gelato and penetrating pink grapefruit sorbetto in both Lucca and Siena.
The best I experienced was Cariba in Siena, on Via Rinaldini just off the Campo: Malaga (rum raisin), pistachio and a lush fresh banana flavor. My sister was taken with the strong bite of her coffee gelato.
Also worth noting is the coffee bar in Piazza del Conte (on Via Stalloreggi) that has an unusual and delicious flavor they call 4 Cortoni: frozen vanilla yogurt with small pieces of chocolate and crystallized orange,