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Frozen Dinners aka TV Dinners: Why are they so Popular?

Chemicalkinetics | Feb 10, 201503:04 PM

By the way, I am not here to challenge or make fun of people eating frozen meals. When we walk into any supermarket, we often see one full aisle of frozen dinners if not more:

Why are they so popular?

I like them, but I only eat them like once every 2 months or so? I used to avoid TV dinners because they were too expensive for me (think poor college students). It cost me less to cook. Even if I don't have time, "Dried Pasta with Store Sauce" or "Instant Noodle with an Egg" were my goto cheaper solutions.

Frozen dinners are not that cheap. Some of them require multiple steps to microwave, like "heat 1 min, and then stir/flip, and then heat another min....etc".

I am just curious about their biggest draw.

They don't seem to be the cheapest solution. They are fairly easy to prepare, but so is cooking dry pasta and blanching broccoli. They taste fine, but they are not the best tasting food. So what is their biggest draw? Or is it a combination of a few things?

Many thanks for sharing your thought.

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