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Chain Restaurants 31

Forbes: Why We All Talk About McDonald's

Melanie Wong | May 5, 201502:24 AM

"...They’re selling a sort of vestigial connection to what seemed like an easier, simpler past. The problem is, their business model is on shaky ground and their food just isn’t any good. Oh, and their timing is just awful. When they tell us they’re phasing the antibiotics out of their chicken we get to wonder why it’s still there. When they say they’re raising wages by a buck for the small percentage of company owned locations we wonder why we’re supporting so many of their employees with welfare and food stamps. When they say a new burger will be sirloin we wonder ‘of what?’ "

Why We All Talk About McDonald's

McDonald’s isn’t going away any time soon, but we’re all looking behind the curtain at the so-called Wizard of SuperSize and realizing that change can...

www.forbes.com
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