Made my first pilgrimage on Sunday and I think this is about the closest anything in the U.S. has come to the food hall at Harrod's. I have never found a place where the produce excites me as much as at a Farmer's Market. WF is no exception. There was a nice selection of greens but nothing that sent me into a reverie. The fish counter was terrific with a good assortment of filets, steaks and whole fish. There's a cerviche bar right next to it.
They have the usual selection of hippie foods-tempah and stuff and a big section of vitamins and sundry items. The meat counter was well stocked and the prices on a par with Gelsons. I bought my first air dried chicken but haven't cooked it yet so I don't know if it truly is a "smart" chicken yet.
I noticed Goya products and also a lot of Asian items and a smattering of Kosher products. There's a fantastic beer selection--lots of craft labels and a neat selection of imports. I didn't loiter in the wine section because we've been doing the Silverlake Wine Shop these days but there were a few nice bottles of organic wine which I might grab on my next visit.
WF really has it's finger on the pulse of the prepared food demographic. There's a sushi bar/Asian cookery section, a breakfast bar (which looked really nice) that must convert to a different array of prepared foods later in the day, a gelato counter, a bakery that looked much better than Bristol Farms, a counter with about eight different flavors of rotisserie chicken (to which will have to give due at the next chicken tasting) a sandwich counter, and a nice looking salad bar. Everything looked really appetizing and the next time I want to take some prepared stuff home, this will be my first choice destination.
One little quibble was that they have the kind of checkouts where you have to take the stuff out of the cart and put it on a belt yourself. At least a Bristol Farms they compensate for the ridiculously high prices by taking your stuff out of the cart for you.