ok now, time to tell the truth
do you really not mind paying $15/lb for turkey breast? Spending twice what you would for picture-perfect apples that taste better if you get them at the farmers market? Or purchasing literally the exact same packaged products (like terra chips or fire roasted canned tomatoes) that can be literally purchased for 1/2 the price at trader joe's?
Why do you feelt that WF has earned your business? I'm really curious!