Disclaimer: My intent is not to incite another debate on Sam's merits or there lack-of...
The May issue of Food & Wine includes an in-depth article on a first-timer's visit to Sam's to "find a bottle to brag about among the 10,000 choices." Of course, the author arrived with preconcieved expectations that went unfulfilled.
In my mind, one goes to Sam's for value and selection -- not a Bryant Family Cab. If that was the author's intent she could have stayed in Manhattan and hit Sherry-Lehmann or a Sotheby's auction.
(Incidentally, the author echoed comments on this board on Sam's friendly service: "The reception was pretty much like the one I get when I visit Home Depot too. That is to say, I was completely ignored.")
Unrealted note: Planning a Summer Vacation, Gary? --
The F&W issue also included a good article on the travels of "Captain Bacon" through Kentucky and Tennesse in the search for America's best small smokehouses: