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Why don't more fast food restaurants offer delivery? [moved from General Topics]

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Why don't more fast food restaurants offer delivery? [moved from General Topics]

ipsedixit | Jan 17, 2012 07:38 PM

The news that Burger King is starting home delivery in selected markets (DC and South Florida), got me thinking.

Why don't more fast food restaurants offer delivery?

Pizza places do it.

And Chinese take-out and delivery is almost synonymous with one another.

But beyond that, why don't other places offer it?

McDonald's, KFC, Wendy's, etc ... where art thou?

Is it because ... what?

Maybe because people like driving to buy burgers? But why doesn't that apply to pizza or Chinese food?

Maybe because pizza is easier to deliver? Surely not easier than burgers or Chinese food right?

Perhaps people don't like eating fast-food type pizza in a sit-down restaurant? But is the ambiance at McDonald's, Burger King or KFC all that much better? I can tell you it certainly is not at most mom-and-pop Chinese fast food places that deliver.

So, I ask again, why don't more fast food restaurants offer delivery?

What obvious reason am I missing?

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