On a recent roadtrip, my buddy drove about 5 miles out of the way for Burger King. There was a McDonald's and a Hardy's on our route, but he insisted on going to BK.
At the time, I just thought, "whatever, what a freak."
But then I pondered it some more and thought, are there fast food chains that I am extremely loyal or faithful to?
And after many hours of deep, thoughtful contemplation I couldn't think of one.
Sure, I really like the Filet-O-Fish at McDonald's, but would I drive 5 miles out of the way for one? Nope. The BK Big Fish will do in a pinch.
And it probably gets even less of an issue with Mexcian food between Baja Fresh, Qboda, La Salsa.
Do you have loyalty to a fast food chain, and how far does that loyalty extend?