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Fairway Olive Oil.."we only sell oil from the most recent harvest"

erica | Nov 23, 201408:27 AM

After reading about the disastrous harvest in much of Southern Europe this year, with 2014 called "the worst year in memory," for olive oil, I began searching for an alternative to my usual bottles from Spain and Italy. While in Fairway this week, I noticed a sign proclaiming something on the order of "all our olive oil is from the most recent harvest," applied to the Fairway-label oils.

The most recent harvest in much of Italy has just been completed, I believe. So how can Fairway be selling oil from "the most recent, i.e., 2014, harvest?" Am I naive to be shocked about such a deceptive claim, or am I missing something?

I did not see any dates on their own-brand bottles, so hard to tell their age. Many of the non-house-label brands in the store have expirations dates as early as 7/15, which tells me that they certainly are not from the current and just-compelted harvest.

Am I missing an important point here?

Related info: Ended up biuying Olave oil from Chile at Fairway; since their harvests are in spring, and it is stamped with a "best by" date of 1/2017, I figured that this is fresh, and I have liked their oils in the past, especially when found on sale at Whole Foods.

Costco in Long Island City is currently selling Cretan Terra Creta DOP oil that looks as if it is from the current harvest..not entirely certain, of course, since there is no harvest date, only an expiration date of 9/2016, on the label.

Costco Wholesale
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