I had to buy it. It is a bright magenta and has a few petals? reminiscent of artichoke leaves. The Vietnamese farmer told me it was like a kiwi with white flesh and black seeds and that I could sugar it. My VN co-worker said he hadn't seen one in 20 years. He thinks I have to peel it and eat the fruit like an orange. It looks like a flower and has a very slightly sweet aroma.