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No More Dollarmania at 100 Montaditos

fooder | Mar 17, 201408:41 AM

As usual, full review with all the photos on the blog: http://ramblingsandgamblings.blogspot...

I'd written about 100 Montaditos and their Dollarmania Wednesday promotion in this thread: http://chowhound.chow.com/topics/921468 , but considering it got picked up in the chow blog http://www.chow.com/food-news/146282/... I figured this deserved its own post. The promotion is no more, and they've actually revamped the entire menu, raising prices across the board. Sandwiches which use to range from $1 to $2.50 now range from $1.50 to $3. Appetizers, platters, salads, wine, imported beer, and sangria also saw price increases. There are, however, 5 preset sandwich collections that are discounted from their a la carte price.

In addition to the changes in price, there are now more selections on the menu to choose from as well. More products representative of Spain are also featured, including anchovies, garlic pork loin, and cured pork products from Spain including salchicon and lomo. This makes sense as it appears that much of their non-discount-seeking clientele are Spanish speakers interested in watching their huge selection of soccer matches on TV.

The decision to remove the Dollarmania Wednesday promotion appears to be a corporate one, as a similar .50 Euro promotion that used to be on their Spanish/International website is also gone. That being said, they are currently running a Wednesday promotion where all the aforementioned preset sandwich collections are $5 each.

THE MEAT LOVERS COLLECTION ($7 as a set, $11.50 individually)
THE MEDITERRANEAN COLLECTION ($9 as a set, $12.50 individually)
THE BLACK LABEL COLLECTION ($12 as a set, $15 individually)
Even though sandwiches still come out to a $1+tax each as a result of the current Wednesday promotion, it's a big drop off in value given the lack of choices. The Mediterranean collection features 5 fish-based sandwiches, while the black label collection includes rather nondescript tuna, chicken, and "philly steak". In terms of taste, the newly featured ingredients such as anchovies and garlic pork loin were pretty good. Though I was a bit disappointed to find only one anchovy filet in my sandwich.

Even with the increases, prices are still cheaper or comparable to nearby places in that neighborhood. If you stick with the Spanish themed ingredients, you'll probably have a good time. And if you're a big fan of Spanish soccer, you'll probably have a great time.

176 Bleecker St
(between Sullivan St and Mac Dougal St)

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