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‘Directionless’ Bacardi heading for a cliff, writes former exec

zin1953 | Jun 22, 201508:36 AM

'Bacardi is “plagued” by “fundamental issues” that are pushing it “off the business cliff”, one of the company’s former regional presidents has said in a blistering public attack.

'Rob McPherson, the former president of Bacardi Canada, called on the chairman to “address the fundamental issues that plague your company”
Posting an open letter to chairman Facundo Bacardi on social media, Rob McPherson, the former president of Bacardi Canada, gave a scathing criticism of the world’s largest family-owned spirits company, claiming that its recent managerial reorganisation left him “compelled” to speak publicly.

'“As Bacardi now sits with its 4th CEO and 6th CMO incarnation in the past 9 years, you need to address the fundamental issues that plague your company, before it goes off the business cliff,” he wrote, continuing, “believe me when I say, it can and it will.”' (article continues)

‘Directionless’ Bacardi heading for a cliff, writes former exec

www.thedrinksbusiness.com
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