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Cocktails & Spirits

Diageo completes Don Julio acquisition

zin1953 | Mar 2, 201506:33 AM

"Despite the deal coming at the cost of Diageo’s Bushmills Irish whiskey brand, which was traded to Casa Cuervo as part of the deal, the growing Tequila market was an area Diageo has been seeking to re-enter since it failed to acquire the Jose Cuervo brand in late 2012."

Diageo completes Don Julio acquisition

www.thedrinksbusiness.com
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