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In defense of Whole Foods!


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Markets & Stores 11

In defense of Whole Foods!

fara | Jun 3, 2007 07:01 AM

see article at:
A recent article, see above, on the industrial nature of WF has really got my goat. Yes, it would be better if the world were a utopia where there were fresh organic in-season garden vegetables on every corner, but who believes they can live in a utopia? Whole Foods PRINTS THE COUNTRY OR STATE OF ORIGIN on the food signs, IN PLAIN SIGHT. This is great, do any other supermarkets do this? If WF has the origin, the organic/conventional nature, and the price, all in plain sight, why in the world are we criticizing them?
I HAVE stopped buying fruits and vegetables flown in from S.America, and I try to stay within the immediate vicinity,Southeast (it is hard to avoid California produce but I try). but is it really corporate responsibility NOT to offer asparagus if people will buy it? Especially when you have no idea where things come from in a conventional supermarket. Also, my Whole Foods carries local milk and eggs that are hormone free but without the organic label, this is preferable to organic as the milk comes in reusuable glass jars and is produced 1/2hr away.
Not to mention the fact that the food invariably tastes better from Whole Foods, that the shopping experience is a joy instead of a drag or depressing. They don't use those horrible shopper's club cards that every other store in the area uses, sometimes to your huge financial detriment if you forget the card. They have prepared food that is actually edible. They throw away food that is no longer fresh, a HUGE plus. They sell bread that I cannot live for very long without. No other supermarket here sells real bread (we have about 4 different supermarkets, one "coop" which does have good bread but cheese that is spoiled.) The chese- they actually know how to store it, much better than any chain supermarket I have EVER encountered. And most "gourmet" groceries outside of NY ruin the cheese before you get it.
Yes, you pay for all of this, but what is more important than food and your sanity on Saturday morning? Shopping at a "regular" supermarket (i.e. the grossness of Kroger's) will be almost as expensive, and much much more depressing (both while in the store and after you've eaten the food.) Also, WF has grown out of free market demand, with more and more options to stay local and to stay away from pesticides/hormones. This is a trend that will continue. It will be at our expense,again, but do you know how cheap food is in the U.S. compared to other countries? The organic food sold here is on par with what's sold in Europe as regular food, in both relative price and quality.

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