I'll start out by saying that I've never had any Red Velvet anything . . . not cake, not a cupcake, nothing, so maybe I'm just missing something here. Still, here's my question . . . what is the big deal about it and does the color somehow change the taste? If not, why is it worth it to use an entire bottle of red food coloring (has to cost a dollar or two, I imagine) just for the color?