" ... Big names in chicken are backing this movement, including Perdue Farms, the fourth-largest poultry producer in the U.S. In fact, more than 90 producers, food-service corporations, fast-food chains and supermarkets have joined an initiative, spearheaded by the nonprofit Global Animal Partnership, to transition to these slower-growing chickens by 2024. 'It could be as big as 10 percent of the market,' says Andrew deCoriolis, executive director of the nonprofit Farm Forward, which campaigns for improved animal welfare. That percentage might seem small, but it accounts for hundreds of millions of chickens; and with poultry giants like Perdue in the mix, it represents the forward edge of a change that’s expected to sweep through the industry. . . "
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