I stopped by the brand spanking new Custom Burger at 7th and Natoma today for lunch. I work 1/2 a block away so the prospect of another lunch option in this desolate part of SOMA is very exciting.
You walk in, and you get a little notepad/scorecard type paper and a little golf pencil and you go to work. There are a number of burger options: Angus, Kobe, Chicken, Salmon, and Vegetarian, although I suspect they have a few others that they will change up. Each burger comes with 3 toppings and one spread. Cheese is $0.99 extra (or more, if you go for the Pt. Reyes Blue or other fancier options). There are four buns: potato pepper, brioche, sesame seed, and onion.
For toppings, they've got the standards (leaf lettuce, tomato, onions) in addition to some more unusual and exciting options (balsamic marinated onions, pea sprouts, grilled pineapple, arugula, black olive tapenade, hoisin glaze, sweet piquillo peppers, ice box slaw, sauteed mushrooms, roasted green chiles, and many more). Sauces include Chana Masala Sour Cream, Pesto Mayo, Chipotle Cilantro Mayo, Blue Cheese, Thai Peanut, and a dozen or so others.
I went for a chicken burger on a sesame seed bun with balsamic onions, roasted green chilies, pea sprouts, and blue cheese dressing. The chicken burger was very flavorful on its own- not sure what seasonings they used. The bun was very fresh, and was dotted with sesame, poppy, and sunflower seeds. The onions gave a wonderful sweetness to offset the blue cheese. The roasted green chilies I couldnt taste very much. I love pea sprouts on anything so I was very happy.
I also got a fresh brewed iced tea which was really nice- you could tell it wasnt cheap-o black tea- it almost had a peach-y flavor.
They also serve homemade pie by the slice, milkshakes, chili, salads, and fries. My co-worker and I ordered a basket of 1/2 and 1/2 fries (half regular, half sweet potato) which were delectable and not greasy at all. They were served in a little mini fryer-basket which was a cute touch.
There's a bar attached to the restaurant (and the attached Americania Hotel) that has a few beers on tap (including Boont, my favorite!) and some seating. The ambiance is more lounge-y (darker, lots of fabric) than the restaurant, which is very white and clean. Looks like a good place for an after work drink.
A welcome addition to the neighborhood!