went to custard beach at grand central. never had it before but boy did it ever sound good (custard; beach...what's not to love?). well let me just tell you it was awful. i had the vanilla which is scooped but still very soft. it was light brown so i thought "ok there's the vanilla". the first lick was fine, good strong vanilla taste but after that forget about it. this stuff was so cloying and teeth-achingly sweet all you could taste was white sugar. don't ask me what they did with the custard flavor. haagen daz vanilla is 10 million times better and mr softy is 10 billion times better. so take that custard beach! you won't be seeing my $3.75 again any time soon!