"The craft beer industry in California is now worth just over US$6 billion according to the California Craft Brewers Association."
" . . . as the Los Angeles Times noted, all of the craft beer split between the 'huge' population of California only allows for about 13 pints per person.
"Whereas, up in Oregon where the population is one-tenth that of the Golden State the 1.6m barrel production allows for about 100 pints per person."