Let's see if this becomes a thread.
Must be a lot of people like me, non-Indians who have been enjoying Indian food and shopping in Indian food stores for a long time.
Ever make some amazing discovery, something new to you that you want to tell other people about? Or if you're South Asian, know of some food item the western world really needs to know about and taste?
For instance: I recently discovered Saffola (brand name, I guess) masala oats. What it is: spicy oatmeal! What a concept! I normally despise oatmeal, but this stuff is wonderful. Kind of a spicy distant cousin of jook, the Chinese rice gruel.
Also: Aam panna, a refreshing cold drink, based on green mango pulp, sold in one-liter cartons. Flavored with black salt, cumin, etc, an amazing combination of tangy, salty and sweet. It's a hot-weather drink in India. Manufactured by Deep, a big name in Indian food products in the USA. Imagine Gator-aide that went to India and got reincarnated. Awesome!