I am trying to find a brand of lightly roasted coffee. I remember reading in Cook's Illustrated a few years ago that the darkest roast is Italian Roast, with the next darkest being French and at the lightest end it was usually called "American". (I may have some of that wrong).
I understand that there is no standard for this stuff, but I do know that I like the lighter roasts.
Can anyone recommend a brand of coffee that I can find at the supermarket or Whole Foods that is on the lightest side?