While perusing the paper this a.m. over my daily espresso I came across an article about Di Fara Pizzeria. About two thirds into the article, Chowhound and it's founder Jim Leff get a nice mention. Apparently, due to Jim's tip about Di Fara in his book "The Eclectic Gourmet Guide to Greater New York City" and on Chowhound, they figure it spiked business by 300%.
Surely, Jim that calls for free pie for life for you at Di Fara, yes?
Thought it cool the 'hound and it's founder got a blurb in the paper.