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Chipotle ad promoting humane farming practices

EM23 | Feb 13, 201205:02 PM

Did anyone catch the Chipolte ad that ran during the Grammy's last night? It was an animated spot showing the abuse of factory farm raised animals and the impact on our health and enviroment. It is set to Willie Nelson cover of Coldplay's "The Scientist". It is a pretty moving and powerful piece promoting sustainable and humane farming practices.
I googled to find a link to the ad and learned that it was actually released last summer in movie theaters but debuted on tv for the first time last night The link follows for anyone interested in the subject.

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