Saw this ad in the Shop-A-Holic, which is owned by the same people who own Paco's Tacos in Marlboro, Cafe Spezia in Manalapan, and I suspect Trios in Old Bridge. Not to mention the failed Cheesesteak Factory in Matawan. I suspect Willie's is of the same ownership. In fact, it's pretty obvious, especially since the Paco's Tacos, Spezia, Trios, and Chilli ads are all within a few pages of each other. (Not to mention the above website offers "Magnum Wings" - which are also offered by Paco's Tacos). Sounds to me like a reincarnation of the Cheesesteak Factory, as in, "We HAVE to make it work THIS time!"
Same kind of hype as Paco's Tacos.. ooooh, the mystery.. where will it be? How long will we be subjected to images of a penguin riding a surfboard before the place opens?
Get your Foodie groove on, indeed.