It's DiBruno Bros. in the Philly Italian Market for cheese. They purvey Pecorino Crotonese at $11.99/lb. Here's the description from their website catalog.
Semi-soft sheep's milk cheese from Calabria with a strong smell and mildly sharp sheep flavor.
My wife and I have yet to visit the Italian Market in Philly...it's on our radar after Easter.
Buona Pasqua tutti!