I know this has come up before, but try as I might I cannot find the discussion: What are the relative merits of the cheese shops in the Hell's Kitchen area? Specifically, my office just moved from a few blocks from Ideal Cheese to 10th and 35th. I am aware of the 9th Ave Cheese Shop, though haven't gotten up there yet. I saw on an exploratory walk a place called Cheese Unlimited or similar, across the street from Great Sichuan Int'l on 9th @ 24th, but didn't have time to stop in. If you could either post feelings and thoughts or, just as good, direct me to the older discussion, I'd be much obliged.