Here's what I can't get my head around... everyone here is a foodie, yet people are choosing the processed, crappy burgers at fast food chains over the more "real" burgers at Hero. Fine, it may not be the best, and I can understand people's arguments about it not even being good. But I'm not sure that Wendy's and Hero are even in the same league.
Without actually knowing the ingredients that go into burgers (since they're "secret"), I have a hard time believing that Wendy's uses 100% beef. The beef they use is garbage and they add tons of filler and all kinds of crap in order to get flavour. Hero Burger, on the other hand, uses all natural meat. Granted, it's likely not comparable to what you'd get at a proper butcher, but it is 200% better than anything you'd find at other fast food places. And yes, Hero is still "processed", but I suspect it's processed far less than the others. If you are skeptical, then you tell me why a Wendy's burger has 9 grams of sugar in it!!
So talking about price. Regardless of whether you think the burgers are good or not, the ingredients that go in are far more expensive. They offer more upscale toppings. The buns are better. And the places is way nicer. It's less of a factory. All of this justifies the price difference.
Thus, I'd argue that you get far better value at Hero. Not to mention that you're putting less crap in your body.