It's not too often that a kebab can surprise me, but this one did. Out scouting for a quick lunch today in FiDi and lines were huge everywhere because its so nice out, then I remembered this place, because a guy had handed me a menu on the street a couple weeks ago, which I figured was a sure sign they wouldn't be busy. And they weren't. Ordered a chicken kebab and steeled myself for the overcooked dry chicken with a few limp grilled veggies over rice that is so typical of what you get at places like this, and was surprised to find that, what?, the chicken was actually moist, full of flavor, and perfectly cooked. Not your typical chunk of chicken that's been sitting on a skewer for an hour waiting for someone to order it.. Comes with rice, a half pita, and grilled vegetables that were still crisp for the most part, though perhaps a bit too charred in places (but I like em like that). I got a side shirazi salad for a buck, and the cukes and tomatoes were nice and crisp and the dressing had a nice tang to it.
Did a quick forum search and found only one mention here: http://www.chowhound.com/topics/517750, another "surprisingly good" lunch experience.
Menu has a variety of kebabs, with or without grilled veggies, and available over rice or as a wrap, including chicken, beef, lamb, salmon, veggie and grilled tofu. Also have gyros, falafel. Most are 5.95-7.95; salmon is 9.95, and lamb is 8.95. Several side salads which can be ordered with meat as well, as well as a selection of med salads (hummus, babaghanoush, tabbouli, the ususal suspects) for $1-$4.
Pizza looked pretty good too.
Cello's Kebab and Pizza, 75 First St./50 Fremont Center, SF
(in the food alley behind Baja Fresh).