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Food Media

Celebrities Rally Support for Asian Restaurants With #TakeOutHate Campaign

Melanie Wong | May 25, 202009:56 PM    

" . . . Stats show that Chinese restaurants are closing at double the rate of other foodservice venues, 'facing an unfair backlash,' according to Womply research. The group’s analysis found that 'Chinese food restaurants have been experiencing significant enough discrimination to have a major impact on sales.'

With this data in mind, along with reports of a spike in harassment and attacks on Asian Americans during the public health crisis, the global food conglomerate Ajinomoto—the world’s leading producer of flavor enhancer MSG—and its agency Edelman created a campaign of remotely produced content launching today. The brand is also donating to the nonprofit Asian American Legal Defense and Education Fund. . ."

#TakeOutHate Campaign Rallies Support for Asian Restaurants

As Chinese eateries close at double the rate of others, MSG maker Ajinomoto takes advocacy role.

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