An energetic thread has sprouted on the LA Board about a current Carl's Jr. promotion for a ONE-POUND version of their so-called "Six Dollar Burger."
"...two 1/2-pound charbroiled, 100-percent Angus beef patties topped with three slices of American cheese, bread-and-butter pickles, red onions, lettuce, tomatoes, ketchup, mustard and mayonnaise -- all on a toasted, seeded bun."
When I first heard this ad on the radio, I was startled that Carl's would be launching this promotion just as Morgan Spurlock's movie is becoming a minor success at the box office and McDonald's has been embarrassed into dropping super-sizing. Well, Mr. Karcher always has displayed retrograde politics, I suppose. :-)
The Moderators have "suggested" that this discussion should continue on the General Board, since it is chain-focused.
Below is a link to the discussion to date.
So (now addressing the whole international chow community), have we seen any other major purveyors of fast food around the country that are continuing to put their bucks into the "more-more-more" philosophy? Is the evidence that the "less-for-more" trend just a fad, and will the American food industry rapidly switch back to enabling our collective obesity as the Spurlock film fades from memory? Or are we all gonna get healthy as soon as we discover how nasty the one-pound burger at Carl's really is?
Your "general" comments are solicited.