Wow -- I just tasted the holy grail: a perfect pecan roll. From Jamaica's on Pico. Carmely and crispy and not too sweet, but definitely sweet - chewy and cinnamony .. just perfect. Who knew? I happened on this place days after they opened and was underwhelmed. Upon returning I find them in full-blown near-perfect mode. At least the cinammony things were, IMHO.
They even sell day-old stuff at half-price which I also really love as most sweet rolls age just fine to take advantage of this sort of bargain.
I can't recommend their pecan rolls highly enough, though the bread pudding and blueberry muffins were also stellar. The day-old croissant I had was meh, but then I've never had a day-old croissant that wasn't. Pups tell me the red velvet cupcakes were so-so but they may be burned out on red velvet cupcakes ... who started this craze? They actually never really were all that good as I remember, though the revival has been fun. Still, at their very best they'd only ever rank a 1.5 next to a pecan roll's 9.5, in my books!