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Who buys wine?


Wine 21

Who buys wine?

zin1953 | Sep 9, 2008 08:10 AM

"A core group of wine drinkers are responsible for driving consumption and growth in the U.S. The Wine Market Council says this group represents 17.4% of the population but consumes 92% of volumes. Out of these consumers, 20% bought wine via the internet in 2006 and 17% bought wine from a winery's website . . . ."

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