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Why is Two Buck Chuck so revered?


Wine 76

Why is Two Buck Chuck so revered?

Das Ubergeek | Nov 20, 2009 09:40 AM

I did a blind tasting for friends of 7-Eleven's "Yosemite Road" table wine ($3.99 a bottle) vs. Trader Joe's "Charles Shaw" table wine ($2.00 a bottle) and then wrote the synopsis up (

The gist of it was that there is plenty of decent wine under $10, but of the two, 7-Eleven's was actually better. I said at one point that TJ's 2BC Cabernet was undrinkable, because... well... it was. Simultaneously sweet and bitterly tannic, it was so bad that I debated if I'd got a corked bottle (I hadn't).

Well, judging from the e-mail I got, you'd have thought it was a sacred cow.

I don't expect ultra-budget wine to be good, but there's a difference between low-grade wine and the stuff that came out of the 2BC Cab bottle. So now I'm wondering... why is it that people love this wine? Is it just because of the price? Am I missing something here?

If this has been done to death, my apologies... I'm honestly now curious why such a reaction from the readers.

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