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The article quotes Frédérique Lenoir, marketing manager at Yvon Mau, explaining “Bordeaux is so hard to understand, with complex vocabulary and often highly traditional visual cues. Yet our research confirmed that Bordeaux also has a world famous reputation and produces wines that are highly aspirational. Le Petit Grand is a wine that will bridge the gap between Bordeaux’s successful traditions and the modern demand for clarity of information and approachable wine styles.”
So, in other words, they're out to make "international-styled" Cabernet and Sauvignon Blanc, but want to continue to call it Bordeaux?
Hmmmmmm . . . .