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BJ's "Jordan Marsh" Blueberry Muffins


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BJ's "Jordan Marsh" Blueberry Muffins

Bob W | Mar 2, 2009 11:08 AM

Now here is an interesting product. And not in a good way.

For New Englanders of a certain age, Jordan Marsh muffins were the ne plus ultra of blueberry muffins. For everyone else, the name Jordan Marsh on a box of blueberry muffins will mean absolutely nothing.

As a member of the former group, I was overjoyed to see BJ's bakery carrying "Jordan Marsh" blueberry muffins. I immediately bought a box of four.

The muffins, sad to report, were so very meh. I have no desire to buy them again. Seriously, I prefer the blueberry muffins I get down the street at the local Sheetz.

So here is my question: Are my memories of JM muffins embellished by the decades since Cousin Trudie last graced us with some (that is, were the muffins mediocre even back then, something I find hard to believe), OR, more likely, did BJ's tarnish my childhood memory by botching the new product?

If you've tried the muffins -- especially if you had the original JM muffins -- what do you think of BJ's product?

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