Every time my wife and I drive past the corner of Westwood and Olympic (especially in the evening) we notice that the Bigg Chill is just packed with people. Since we live less than a mile away, we stopped in one night and had the yogurt. Not bad, but did nothing special for either of us.
Maybe someone with more of a frozen yogurt bent could explain this to me. There's a Penguins just across the away, but it's not as busy.