A nice grocerial addition to the neighborhood. I was pleasantly surprised by its non-smelliness, the variety and reasonable prices of the deli counter, and a lovely fresh fish section that the (stanky, but otherwise enjoyable) Trade Fair on Ditmars and (obnoxiously overpriced and on the whole infuriating) Key Food on 31st both lack. Not too crowded either, which is slightly worrisome I guess. The produce looks good to boot. Also a sushi bar (!), which was closed by the time I got there so can't comment. Good prices overall, definitely better than Key Foods and either >/= TF. 5 different brands of capers, for example. Nice little yuppie treats interspersed with the regular groceries. It is in the little shopping plaza off Ditmars somewhere around the early 40's.