Let me preface this by saying, it’s what is in the bottle (or can, growler, tap, etc) that is the most important. There is no denying that fact.
That being said, what does every one think about beer labels? Myself, I like more traditional beer labels and f’ing hate ‘new school’ joke-y looking labels. For example, while I recognize the artistic value of Lost Coast Brewery’s labels, I think they are horrible looking. Stupid hipster cats drinking beer and that god awful pseudo-“tag” looking logo….it looks like a 15 y/o tagger named J-ROD designed it. Old Style may not be a beer snob’s choice of drink, but to me, their label is classic and slick. I’ll admit, I love the corporate beer logos of the 60 and 70’s. Hamm’s may have had a cartoon bear shilling their beer but at least their can looked classic.
What are the CH's prefaces in beer labels? Below is a short list of my likes and dislikes. Again, please not that just because I don’t like the label, doesn’t mean I don’t like the beer. I actually love most of the beers on the horrible list.
New Belgium (way too indie rock/emo looking)
Unibroue (did Frank Frazetta and Boris Vallejo start brewing beer?)
Deschutes (how hippy does a label have to be?)
Flying Dog (this pains me because I love Ralph Steadman’s artwork)
Delirium Nocturnum (pink elephants…seriously? A bottle of Zima feels manlier than this)
Hinano Tahiti (the beer is horrible but the label is incredible)
I know beer is not as pretenious as wine but for god's sake, do we have to have horrible labels?